I-scream-4 Ice Cream recently faced competition against their flagship brand of "Orange peel ice cream." A competitor made significant in-roads into the market by offering three varieties of "Orange peel ice cream." I-scream-4 Ice Cream decided to counter this threat by introducing five new varieties of ice creams. Which competitive strategy is I-scream-4 Ice Cream implementing?
A)cost leadership
B)product differentiation
C)cost differentiation
D)service focus

Question

Quizplus · Accepted Answer

I-scream-4 Ice Cream is implementing the product differentiation strategy by introducing five new varieties of ice creams to counter the competition's three varieties of "Orange peel ice cream." This strategy focuses on creating unique and differentiated products that stand out from the competition.

I-Scream-4 Ice Cream Recently Faced Competition Against Their Flagship Brand