Porter defined value as the ________.
A)amount of money that a customer is willing to pay for an offering
B)extent of after-sale service provided to customers
C)perceived satisfaction of the customers and sellers after a transaction
D)actual money exchanged in return of a product/service

Question

Quizplus · Accepted Answer

Porter defined value as the amount of money that a customer is willing to pay for an offering. This means that value is not just the price of a product or service, but also includes the benefits and satisfaction that the customer receives from it.

Porter Defined Value as the ________