Downward communication is
A) the flow of information from those higher up in an organization to those of lower rank.
B) the flow of information to those outside the organization.
C) the flow of information between colleagues at the same level within an organization.
D) the flow of information from subordinates to superiors.

Question

Quizplus · Accepted Answer

Downward communication refers to the flow of information from those higher up in an organization to those of lower rank. It is a form of hierarchical communication that is essential for organizational success.

Downward Communication Is