Media richness theory describes the richness of a communication channel using four criteria.Which of the following is NOT one of those criteria?
A) the amount of feedback that the communicator can receive
B) the number of cues that the channel can convey and that can be interpreted by a receiver
C) the variety of language that a communicator uses
D) the number of channels used in the communication

Question

Quizplus · Accepted Answer

The four criteria of media richness theory are: (A) the amount of feedback that the communicator can receive, (B) the number of cues that the channel can convey and that can be interpreted by a receiver, (C) the variety of language that a communicator uses, and (D) the immediacy of the communication or the ability to have real-time interaction between the sender and receiver. Option D is not one of the criteria.

Media Richness Theory Describes the Richness of a Communication Channel