The decision to expand the business by opening up a new branch in a different city is part of:

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The decision to expand the business through opening up a new branch in a different city reflects a long-term strategy of the business. It involves assessing the market opportunity, analyzing the competition, and taking into account the resources required to manage and operate the new branch in a different location. Therefore, it falls under the category of strategic planning. Master budgeting and strategic budgeting are usually more focused on the financial aspects of the business. Performance planning is usually concerned with setting goals and objectives and monitoring progress towards achieving them.

The Decision to Expand the Business by Opening Up a New