For five years, clothing makers and marketers Style-One Corporation and Trend Now, Inc., both use the phrase "Looks Great" on their labels. Style-One files a suit against Trend Now, claiming trademark infringement. Trend Now argues that the phrase generally is not associated with any particu?lar firm and that other companies use the same phrase on their labels and in their ads. In whose favor is the court most likely to rule, and why?
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