The customer benefit package that a firm designs is meant to appeal to all customers.

Name: The customer benefit package that a firm designs is meant to appeal to all customers.
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

The customer benefit package is not meant to appeal to all customers, but rather to meet the specific needs and wants of the target market segment that the firm is targeting. Different market segments may value different benefits, so the package needs to be tailored accordingly.

The Customer Benefit Package That a Firm Designs Is Meant