Of the three types of attributes customers use to evaluate goods and services, goods are high in search attributes, while services are high in experience and credence attributes.

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Quizplus · Accepted Answer

This statement is true. Goods are tangible and observable, so customers can evaluate them based on their search attributes (e.g. color, size, materials). Services are intangible and involve interactions with service providers, so customers rely more heavily on experience attributes (e.g. quality of interactions) and credence attributes (e.g. trustworthiness of the provider's expertise).

Of the Three Types of Attributes Customers Use to Evaluate