Southwest Airlines has gained competitive advantage by focusing on cost as a key competitive priority.

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Southwest Airlines has gained competitive advantage by focusing on cost as a key competitive priority. This is evident in their low-cost operating model, which includes lower operational costs, simplified operations, no-frills amenities, and a focus on short-haul flights. By keeping their costs low, Southwest Airlines is able to offer competitive prices and attract budget-conscious customers.

Southwest Airlines Has Gained Competitive Advantage by Focusing on Cost