With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as
A)search attributes
B)experience attributes
C)credence attributes
D)reflect attributes

Question

Quizplus · Accepted Answer

The taste of the food and courtesy of the server are experience attributes, which can only be evaluated during or after consumption of the service. Search attributes are those that can be evaluated before the purchase or consumption of the service, such as price or location. Credence attributes are those that are difficult to evaluate even after consumption, such as the safety of a medication. Reflect attributes are those that are perceived differently by different customers, such as the prestige of a brand.

With Regard to the Three Types of Customer Attributes in Evaluating