With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with the features of a new laptop computer such as processor speed and hard disk capacity would best be classified as
A)search attributes
B)experience attributes
C)credence attributes
D)reflect attributes

Question

Quizplus · Accepted Answer

Search attributes are those that can be easily evaluated before purchase, such as processor speed and hard disk capacity of a laptop, which can be compared and contrasted easily by the customer before making a purchase decision. Experience attributes are those that are only evaluated after purchase and usage, such as the ease of use of software on the laptop, whereas credence attributes are those that are difficult or impossible to evaluate even after purchase, such as the security features of the laptop. Reflect attributes are not a recognized category of customer attributes in evaluating the quality of goods and services.

With Regard to the Three Types of Customer Attributes in Evaluating