Families of goods or services having similar characteristics or methods of creation are called
A)Core competencies
B)Corporate strategy
C)Strategic business units
D)Functional strategy

Question

Quizplus · Accepted Answer

Strategic business units (SBUs) are families of goods or services that have similar characteristics or methods of creation. SBUs are often used as a way to organize a company's various business lines or products, and they typically have their own strategies, goals, and management teams. Core competencies (A) refer to a company's unique strengths or advantages in the marketplace, while corporate strategy (B) is the overall plan for how a company will achieve its goals and objectives. Functional strategy (D) refers to the strategies employed by different functional areas within a company, such as marketing, human resources, or operations.

Families of Goods or Services Having Similar Characteristics or Methods