The decision of what goods and services to offer and how to position them in the marketplace is mainly an operational decision.

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The decision of what goods and services to offer and how to position them in the marketplace is mainly a strategic decision. It involves analyzing the market, identifying customer needs and wants, determining product features and benefits, and differentiating from competitors. Operational decisions are more focused on implementing and managing the day-to-day activities of the business, such as production planning, inventory management, and customer service.

The Decision of What Goods and Services to Offer and How