When faced with all available alternatives,the consumer will select the one that is ranked the highest.This principle is called
A) The choice principle
B) The ranking principle
C) The consumption principle
D) The more-is-better principle

Question

Quizplus · Accepted Answer

The choice principle is the concept that when faced with all available alternatives, the consumer will select the one that is ranked the highest by them. This principle is fundamental in understanding consumer behavior and decision-making processes.

When Faced with All Available Alternatives,the Consumer Will Select the One