A marketing demographic survey is undertaken to determine the market potential for a new product.One of the questions asked is: What type of residence do you live in? Respondents are offered several possible answers including: house, apartment, or condominiums.In order to computerize the survey answers, the responses are coded as a 1 if the answer is "house", a 2 if the answer is an "apartment", and a 3 if the answer is a "condominium".These numbers, 1, 2, and 3, are examples of which level of data?
A)Interval level
B)Ordinal level
C)Nominal level
D)Ratio level
E)Relative level

Question

Quizplus · Accepted Answer

The numbers 1, 2, and 3 are used as labels to categorize the types of residences without implying any order or ranking, which is characteristic of nominal level data.

A Marketing Demographic Survey Is Undertaken to Determine the Market