A Marketing Firm Bids on a Project for a Bank

A marketing firm bids on a project for a bank study.In the study,a minimum of $20,000 is budgeted for data collection and focus groups after the survey.The bank responds by saying that it can only allocate $10,000 for data collection alone.What should the marketing research firm do?

A) scale back the project sample size
B) delete the focus group research
C) decline the project
D) both (a) and (b)
E) none of the above