What is the primary channel that will allow management to make timely decisions
In the marketing process?

Question

Quizplus · Accepted Answer

Marketing research provides data and insights that help management make informed and timely decisions throughout the marketing process. This includes identifying target markets, assessing customer needs and preferences, developing pricing and promotion strategies, and evaluating the effectiveness of marketing campaigns. Financing decisions are important in supporting marketing efforts but do not directly inform marketing strategy, and making decisions based on intuition alone can be risky and unreliable.

What Is the Primary Channel That Will Allow Management to Make