When Toyota tries to determine its "image" among U.S.target market customers,this is an example of what type of research?

Question

Quizplus · Accepted Answer

Evaluative research is focused on evaluating the effectiveness of marketing strategies or programs. In this case, Toyota is trying to determine its image among a specific target market, which suggests that they are evaluating their marketing efforts and trying to improve them.

When Toyota Tries to Determine Its "Image" Among U