When a television network is interested in finding out the ratings of its programs,it purchases data from AC Nielsen.What type of research firm is Nielsen?
A) custom
B) syndicated
C) ad hoc
D) internal
Correct Answer:
Verified
Q6: A true field service firm:
A)is involved in
Q7: When a market research supplier subcontracts out
Q9: Which is not an example of a
Q9: Which type of research supplier would provide
Q10: Which of the following is not an
Q12: Which of the following is not a
Q12: Field service firms:
A)are data collection specialists who
Q15: Which of the following would be considered
Q15: When a research supplier purchases a list
Q16: A marketing research supplier that quotes an
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