What type of manager is among the heaviest users of marketing research?

Question

Quizplus · Accepted Answer

New product development managers are among the heaviest users of marketing research because they need to gather and analyze market and consumer data to inform the development of new products and ensure that they will be successful in the marketplace. This includes conducting surveys, focus groups, and other types of research to understand consumer needs, preferences, and behavior. Franchise managers may also use marketing research to inform their decisions, but this is not necessarily true for all franchise managers. Vendors may conduct research on behalf of their clients, but they are not managers themselves. Top management may be involved in making decisions based on marketing research, but they may not be the ones directly conducting the research.

What Type of Manager Is Among the Heaviest Users of Marketing