A teen consumer products firm notes that there were 30 million babies born between 1990 and 2002.The firm also recognizes that because of more single parent homes and dual-earner households,these young consumers are making many more purchase decisions.Beginning the process of marketing to that group of young consumers would be an example of which of the following?

Question

Quizplus · Accepted Answer

Recognizing an opportunity to market to a group of young consumers based on demographic information and trends is an example of identifying a marketing opportunity.

A Teen Consumer Products Firm Notes That There Were 30