When a marketing researcher at Burger King believes that if Burger King increases it advertising budget in St.Louis by $100,000 over the next three months,that St.Louis profits will increase by five percent,this is an example of a(n):
A)hypothesis.
B)focus group.
C)descriptive study.
D)experience survey.
E)secondary data analysis.

Question

Quizplus · Accepted Answer

The researcher's belief that increasing advertising budget will lead to an increase in profits is a hypothesis, which is a proposed explanation for a phenomenon that can be tested through research.

When a Marketing Researcher at Burger King Believes That If