When a researcher says to a respondent: "Imagine that you are a BMW automobile.If this car were a person,what would this person be like?",what type of projective technique is being used?
A)Word association test
B)Sentence completion test
C)Third-person technique
D)Personification
E)Cartoon test

Question

Quizplus · Accepted Answer

This is the personification technique, where the respondent is asked to describe the characteristics of a car as if it were a person. It helps to reveal the underlying attitudes and emotions of the participant towards the brand or the product.

When a Researcher Says to a Respondent: "Imagine That You