Online focus group discussions are becoming more and more popular in marketing research studies.

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Online focus group discussions are becoming more popular in marketing research studies because they offer several advantages over traditional in-person focus groups, such as convenience, cost-effectiveness, and the ability to reach participants from different geographical locations. Additionally, with the COVID-19 pandemic, many researchers have had to move their studies online to comply with social distancing guidelines, further increasing the popularity of online focus group discussions.

Online Focus Group Discussions Are Becoming More and More Popular