A Potential Marketing Research Client Contacts a Supplier About a Possible

A potential marketing research client contacts a supplier about a possible survey.Seems that the client is interested in establishing a snow skiing equipment business in Arkansas surveying and wants to survey Arkie snow skiers to get an estimate on potential.The consultant tells the potential client that such a survey may not be feasible,or at best would be very time consuming and expensive.What is the basis of the consultant's response.