Which of the following is the most common way to gather primary data in marketing research?

Question

Quizplus · Accepted Answer

Surveys are the most common way to gather primary data in marketing research as they are relatively easy to administer and can reach a large audience. In-depth interviews and observation studies are more time-consuming and expensive, while experiments are typically used for more specific research questions. Mall intercept interviews are a specific type of survey conducted in a shopping mall and are not as commonly used as other survey methods.

Which of the Following Is the Most Common Way to Gather