The Internet is proving to be a very effective tool to recruit focus group participants with defined demographic and behavioral composition.

Question

Quizplus · Accepted Answer

With the wide reach of the internet, it is easier to find and recruit participants for focus groups who match specific demographic and behavioral criteria. Online recruitment methods such as social media, email invites, and online panels have made it convenient and cost-effective to target a wide range of potential participants.

The Internet Is Proving to Be a Very Effective Tool