Brand loyalty has been defined as "A strongly motivated and long standing decision to purchase a particular product or service." This is an example of which type of definition?
A) constitutive
B) operational
C) reliable
D) valid
Correct Answer:
Verified
Q9: Before a measurement scale can be shown
Q10: When few differences in scores are found
Q11: A scale that gives you a different
Q12: If the same instrument gives consistent results
Q13: If the researcher wishes to measure something
Q15: This level of measurement would have the
Q16: The Cronbach alpha technique gives researchers an
Q17: Which is the weakest form of validity?
A)content
B)face
C)construct
D)criterion
Q18: _ specifies which observable characteristics will be
Q19: Ranking questions generally produces _ level of
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