You are creating a survey that is interested in ranking customers' preferences for various brands of cola.You would definitely need to use which type of scale?
A)nominal
B)ordinal
C)ratio
D)interval
E)none of the above

Question

Quizplus · Accepted Answer

An ordinal scale is the best choice for ranking customers' preferences because it allows for the responses to be ordered but not necessarily comparable in terms of magnitude. In other words, the scale would allow customers to rank the brands in order of preference without assigning a specific value or score to each brand. A nominal scale would not allow for any ranking or order, while a ratio or interval scale would be more appropriate for measuring specific quantitative variables (such as the amount of cola consumed or the price of the cola) rather than preferences among brands.

You Are Creating a Survey That Is Interested in Ranking