When adult women in St.Louis are asked to place the six shopping malls in this city into a sequence with the most-likely mall where they would go to shop coded as "1" and the least-likely mall coded as "6," what type of measurement scale is being used?

Question

Quizplus · Accepted Answer

The results are being ranked in a specific order, with "1" indicating the most-likely mall and "6" indicating the least likely mall. This is an example of ordinal measurement, as there is a clear order to the responses, but no consistent interval or ratio between them. The other options (A, B, D, E) do not apply here.

When Adult Women in St