When a marketing researcher is asked to determine the relationship between the "number of yards gained" and the "number of games won" for professional football teams,this is a type of:
A)face validity.
B)test-retest validity.
C)content validity.
D)discriminant validity.
E)criterion-related validity.

Question

Quizplus · Accepted Answer

This is an example of criterion-related validity, as the researcher is trying to determine if there is a relationship between two specific variables (yards gained and games won). The goal is to establish if one variable can be used to predict the other, which is the essence of criterion-related validity.

When a Marketing Researcher Is Asked to Determine the Relationship