The ability to generate and recognize potentially useful ideas is called:

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The ability to generate and recognize potentially useful ideas is called creativity. Creativity is a key component of innovation, but the two terms are not interchangeable. Innovation requires not only generating ideas but also implementing them effectively. Research management and outsourcing are not directly related to the process of generating ideas. Insight may play a role in the idea generation process, but the term is generally used to refer to sudden realizations or understanding, rather than a long-term ability to come up with ideas.

The Ability to Generate and Recognize Potentially Useful Ideas Is