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A Key Argument Against the Traditional Accounting Way of Determining

Question 16

Multiple Choice

A key argument against the traditional accounting way of determining return on
Investment is that it:


A) adds profit return to expenditure instead of multiplying it.
B) ROI focuses on short-term instead of long-term marketing development.
C) divides profit return by expenditure instead of adding it.
D) multiplies profit return by expenditure instead of adding it.
E) subtracts profit return by expenditure instead of multiplying it.

Correct Answer:

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