'Simply cut' is a firm specialized in the cutting and polishing of rough diamonds.They are buying the rough diamonds from a South-African diamond mining company,and they are selling the cut diamonds to the jewelry makers.If 'Simply cut' wants to vertically integrate forward,they should:

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If Simply Cut wants to vertically integrate forward, they should consider using the polished diamonds to make jewelry. This would allow them to expand their business and offer a complete product to their customers. Mining diamonds themselves (B) would be a significant undertaking requiring investment in resources and expertise. Buying rough diamonds from another company (C) and selling rough diamonds (D) would not be a good fit for their existing business. Buying polished diamonds from another company (E) would not make sense as they already specialize in cutting and polishing rough diamonds. Therefore, the best choice is (A).

'Simply Cut' Is a Firm Specialized in the Cutting and Polishing