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According to a Survey of Consumer Opinion,people Strongly Desire Safer

Question 165

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According to a survey of consumer opinion,people strongly desire safer cars and say they are willing to pay substantially more for safer cars.Using this information,one auto firm adds numerous safety features to its cars,raising the price by several thousand dollars.Sales drop sharply and the firm loses money.What likely went wrong?

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The automaker's model of consumer behavi...

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