Evaluating a product idea to determine its likelihood of success is
A) product screening
B) estimating
C) technological forecasting
D) product windowing
E) product evolution

Question

Quizplus · Accepted Answer

Product screening is the process of evaluating a product idea to determine its fit within the organization's overall strategy, potential market demand, and profitability. This step is crucial in reducing the risk of introducing an unsuccessful product to the market. Estimating, technological forecasting, product windowing, and product evolution are not specific methods for evaluating a product idea's likelihood of success.

Evaluating a Product Idea to Determine Its Likelihood of Success