Economic decision makers will continue to acquire information only as long as the expected additional benefit exceeds the expected additional cost of the information.

Question

Quizplus · Accepted Answer

This is known as the "rational ignorance" principle, where individuals will only gather information as long as it is worth the effort and cost it takes to obtain it. If the expected benefit of the information is greater than the expected cost, they will continue to acquire it. Otherwise, they may choose to remain ignorant on the topic.

Economic Decision Makers Will Continue to Acquire Information Only as Long