Zara is the largest fashion retailer in Europe. Which of the following is not likely to be a barrier to entry into the apparel industry that protects Zara's market power?
A) The development of a new item within two weeks, as opposed to an industry average of nine months
B) The availability of 10,000 new designs a year
C) A well-established brand name
D) Low expenditure on advertising
E) The distribution of new fashions more frequently compared to other firms in the industry
Correct Answer:
Verified
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