Which of these factors is likely to reduce search cost and price dispersion?

Question

Which of these factors is likely to reduce search cost and price dispersion?​

Quizplus · Accepted Answer

Growth of information technology can help reduce search cost and price dispersion by making it easier and faster for consumers to gather information on prices and products. Additionally, it can facilitate the creation and operation of online marketplaces that allow for easier comparison shopping and price transparency. The other options are unlikely to have as much effect on search costs and price dispersion.

Which of These Factors Is Likely to Reduce Search Cost