Entering foreign markets requires firms to ascertain foremost how they will attain
A) market share.
B) low costs.
C) competitive advantage.
D) low returns on investment.

Question

Quizplus · Accepted Answer

When firms enter foreign markets, they face both opportunities and pitfalls. Managers must decide not only on the most appropriate entry strategy but also how they will go about attaining competitive advantages in international markets.

Entering Foreign Markets Requires Firms to Ascertain Foremost How They