The tenure of Ms.Marchionni as CEO of Lands' End was largely a result of her efforts to re-invent the apparel brand,
A) resulting in an alignment with the company culture.
B) resulting in an alignment with the customer base interests.
C) resulting in conflicts with the customer base and the corporate culture.
D) resulting in an alignment with the wholesome style brand of the company.

Question

Quizplus · Accepted Answer

One could attribute much of the failure of the tenure of Ms. Marchionni as CEO at Lands' End to her efforts to re-invent the apparel brand in a way that was in conflict with both its customer base as well as the family culture of the firm and wholesome style-as we discussed in in the opening case in Chapter 1.

The Tenure of Ms