The transaction price:
A)is the retail price and the same price to all customers.
B)may include a trade discount.
C)is always the list price.
D)is always the price that competitors see.

Question

Quizplus · Accepted Answer

The transaction price may include a trade discount, which is a reduction in the list price provided by the seller to specific customers, such as resellers or bulk purchasers. Therefore, it is not always the list price, same price to all customers, or the price that competitors see.

The Transaction Price