The rate of return on total assets is a ratio that measures a company's success in using its assets to earn income.

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The rate of return on total assets (ROTA) is a financial ratio that indicates how efficient a company is at generating income from its assets. It is calculated by dividing a company's net income by its total assets. This ratio evaluates the company's ability to use its assets to generate profit, making it a measure of profitability.

The Rate of Return on Total Assets Is a Ratio