Shaw Industries,a giant carpet manufacturer,increases its control over raw materials by producing much of its own polypropylene fiber,a key input into its manufacturing process.This is an example of
A) vertical integration.
B) sharing activities.
C) pooled negotiating power.
D) leveraging core competencies.

Question

Quizplus · Accepted Answer

Shaw Industries, a carpet manufacturer, has attained a dominant position in the industry via a strategy of vertical integration. Shaw has successfully implemented strategies of both forward and backward integration.

Shaw Industries,a Giant Carpet Manufacturer,increases Its Control Over Raw Materials