To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful.This is an example of a company using ________ strategy.
A) an international
B) a multidomestic
C) a single country
D) a transnational

Question

Quizplus · Accepted Answer

A firm whose emphasis is on differentiating its product and service offerings to adapt to local markets follows a multidomestic strategy. To meet the needs of local markets, companies need to go beyond just product designs. One of the simple ways firms have worked to meet market needs is by finding appropriate names for their products.

To Meet Market Needs Companies Sometimes Change Product Names So