Shakespeare & Co.was reimagined in 2015 to meet the current needs of the market when Dan Neller purchased the NY bookstore.He provided a place to find the hottest books,the ability to print more obscure titles,and a rare level of service that made the store feel like a destination.He used which generic strategy to achieve competitive advantages?
A) overall cost leadership
B) differentiation
C) focus
D) low cost leadership

Question

Quizplus · Accepted Answer

Both pioneering and adaptive entry strategies involve some degree of differentiation. That is, the new entry is based on being able to offer a differentiated value proposition. The Shakespeare & Co. bookstore is using differentiation through its reimagined offer to separate itself from competitors and therefore achieve competitive advantage.