Walmart began offering low-priced extended warranties on home electronics after learning that its rivals such as Best Buy derived most of their profits from extended warranties.According to the Stalk and Lachenauer book,this is an example of the strategy to
A) plagiarize with pride.
B) deceive the competition.
C) devastate rivals profit sanctuaries.
D) unleash massive and overwhelming force.

Question

Quizplus · Accepted Answer

While many hardball strategies are subtle and indirect, devastating a rival's profit sanctuaries is not. This is a full-frontal attack whereby a firm commits significant resources to a major campaign to weaken rival positions in certain markets. Firms must be sure they have the mass and stamina required to win before they declare war against a rival.

Walmart Began Offering Low-Priced Extended Warranties on Home Electronics After