Zappos and Amazon focus on customer service.What purpose does this serve in terms of attaining behavioral control?
A) It uses culture to sustain their primary source of competitive advantage.
B) It uses rewards and incentives to sustain corporate culture.
C) It demonstrates to employees the importance of articulating explicit goals and objectives.
D) It gives management more control over employees.

Question

Quizplus · Accepted Answer

Culture wears many different hats, each woven from the fabric of those values that sustain the primary source of competitive advantage for the organization. Zappos and Amazon focus on customer service to create a strong corporate culture.

Zappos and Amazon Focus on Customer Service