Less than 18 percent of voluntary customer contributions in a recent year went to renewable energy development in the Duke Power of Indiana program called GoGreen Power.This is an example of
A) a benefit of an ethical organization.
B) eco-friendly program development.
C) greenwashing.
D) a successful ethical marketing campaign.

Question

Quizplus · Accepted Answer

Some utilities have simply gotten off to a slow start or found it difficult to profitably offer alternative power. Others, however, are suspected of committing a new type of fraud called greenwashing. This refers to companies that make unsubstantiated claims about how environmentally friendly their products or services really are. In the case of many power companies, their claims of green power are empty promises. Instead of actually generating additional renewable energy, most of the premiums are going for marketing costs.

Less Than 18 Percent of Voluntary Customer Contributions in a Recent