At the supermarket,a demonstrator gives away free samples of a new pizza.He also gives each taster a coupon worth $1 off his or her grocery bill.This manufacturer is depending on the social process of ________ to increase sales.

Question

Quizplus · Accepted Answer

The norm of reciprocity is the social norm that states that when someone does something for us, we feel a social obligation to do something for them in return. By giving away free samples of pizza and a coupon worth $1 off, the manufacturer is creating a sense of obligation among the tasters to reciprocate by making a purchase. This is a common marketing strategy that relies on the power of social norms to influence behavior.

At the Supermarket,a Demonstrator Gives Away Free Samples of a New